Vera Bradley messenger bag in Windsor Navy (to match my tote).Photo courtesy of www.verabradley.com
This is from the shootsac website about the product care. It can permanently crease if folded or wadded and it can't be machine washed or dried. Mine will be so much better! Mwhaaa!
"Your Shootsac is designed to be stored flat on top of your actual equipment in whatever camera case you use to transport your gear. Neoprene is prone to deep creases and wrinkles which can become permanent parts of the fabric. So while you certainly CAN roll it, drop it, throw it or fold it, why would you want to be so mean to something that's being so nice to you and your gear?
TIP: If stored folded for periods of time wrinkles may appear. Simply fill your Shootsac with newspaper and leave for 24-36 hours. We haven't tried it, but that's what the wetsuit guys told us to tell you.
Cleaning: Wipe clean using a damp cloth. Your Shootsac is best spot cleaned or, worst case scenario, washed by hand in warm soapy water. Do not bleach, do not iron. Drip dry.
For example: If you wore your Shootsac during your vendor meal, and now your Shootsac is wearing your vendor meal, spray a water-based cleaner onto a cloth and wipe bag first -- before resorting to really soaking it. "